How to write impactful job descriptions

Thursday, September 21, 2023

Primary Blog Workland/HR Marketing/How to write impactful job descriptions

How To Write Impactful
Job descriptions that convert

Building impactful job descriptions is essential for attracting qualified candidates and setting clear expectations for the role. Here are some steps to help you create impactful job descriptions:

1. Start with a Compelling Job Title: Use a clear and concise job title that accurately reflects the position and appeals to potential candidates. Avoid jargon or internal terminology that may not be easily understood by external candidates.

2. Provide a Brief Overview: Begin the job description with a brief overview that highlights the key purpose and objectives of the role. This helps candidates quickly understand the position and its importance within the organization.

3. Outline Key Responsibilities: Clearly outline the primary responsibilities and duties associated with the role. Use bullet points or concise paragraphs to make it easy to read and scan. Focus on the essential tasks that the candidate will be expected to perform.

4. Specify Required Qualifications: Identify the necessary qualifications, skills, and experience needed to excel in the role. Differentiate between must-have requirements and preferred qualifications. This helps candidates self-assess their fit for the position.

5. Highlight Company Culture and Values: Showcase your company's culture, values, and unique selling points. Explain what makes your organization an appealing place to work and how it differentiates itself from competitors. This can attract candidates who align with your company's mission and values.

6. Emphasize Growth Opportunities: Share potential growth opportunities and career development prospects within the organization. Candidates are often attracted to positions that offer room for advancement and skill enhancement.

7. Describe the Work Environment: Provide insights into the work environment, team dynamics, and reporting structure. Candidates want to understand the context in which they'll be working, so include details about the team they will collaborate with and the stakeholders they will interact with.

8. Use Engaging Language: Write the job description in a clear, concise, and engaging manner. Use action verbs and specific language to convey the expectations and requirements. Avoid jargon or complex terminology that may confuse or discourage potential candidates.

9. Include Compensation and Benefits: Consider including information about compensation range, benefits, and any unique perks associated with the role. While some organizations prefer to keep compensation information confidential, providing a general indication can attract candidates who align with the salary range.

10. Optimize for Search Engines: Incorporate relevant keywords throughout the job description to improve its visibility in search engines. This can help your job posting reach a broader audience of potential candidates.

11. Proofread and Edit: Review the job description multiple times to ensure it is free from grammatical errors, typos, and inconsistencies. A well-edited and error-free job description conveys professionalism and attention to detail.

12. Test the Job Description: Share the job description with colleagues or professionals in the field for feedback. Incorporate their suggestions and insights to further refine and improve the description.

Remember to strike a balance between providing enough information to attract qualified candidates and keeping the job description concise and easy to read. Focus on creating a compelling narrative that captures the essence of the role and motivates potential candidates to apply.


customer1 png

Hi, I Am Julie Hubert

CEO @ Workland

After spending more than a decade building a company which develops both technologies and recruitment services, I am now passionate about everything that relates to recruitment!

I like to share insights, key learnings, news, trends and anything that can be of interest to the Human Resources community, business owners and managers.

The present and future of recruitment is very exciting !

1 png

Join the Revolution!

Super excited about this new product we launched to help companies maximize their recruitment performance and autonomy.

Tired of the traditional headhunting model and want more information? Contact us now and we will show you the future!